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While Microsoft and Yahoo! engage in their odd mating ritual, they are benefiting the very company that is driving them to seek partners. Internet advertisers can’t figure out what the two companies will look like in six months, so search leader Google is set to profit from the confusion.

“We find this to be a very advantageous situation for Google,” Cantor Fitzgerald analyst Derek Brown said Thursday. “The longer this gets dragged out, the better for Google.” He added: “The more complicated a deal gets, the more difficult it becomes to satisfy all parties, and the more complicated the integration gets, the more it favors Google.”

As Yahoo! (nasdaq: YHOO news people ) blows hot and cold — more cold — about teaming up with Microsoft and casts around for other partners, the outlook is getting increasingly unclear. “This is the first time that we have seen real feasible alternatives that could derail the Microsoft deal,” said analyst Jeffrey Lindsay of Sanford C. Bernstein.

On Friday, Microsoft’s chief operating officer said at a news conference in Mumbai that his company had made a fair offer to Yahoo! and that no matter what happened with the deal, the company was determined to grow in online advertising capabilities. We believe we’ve made a very fair offer to Yahoo’s board of directors,” Kevin Turner said. “Currently, it’s in their hands to decide the outcome of that offer,” he said.

Turner said Microsoft would “continue to drive market share from a search standpoint within the consumer space, and that’s a strategy we’re committed to in the long term.”

The Yahoo bid was “a tactic and a strategy” toward that end, Turner said.”The rest is now up to their board,” he added. “With or without the acquisition we are committed to becoming a world-class digital-advertising company.”

Yahoo’s resistance to Microsoft’s offer of $31 per Yahoo! share, made on Feb. 1, recently took a turn when Google (nyse: GOOG news people ) it announced a two-week “trial advertising” partnership with Yahoo!. The tester program involves Yahoo! allowing Google to show advertising links alongside up to 3.0% of its U.S. search results. (See: ” Yahoo! Gets In Bed With Google“)

Source

fencesitting.jpgA Yahoo board meeting Friday authorized talks with both Microsoft and Time Warner (AOL) next week.

According to a New York Times report quoting sources, Yahoo’s board met to evaluate Microsoft’s takeover bid and other alternatives but did not make a formal decision on which option to pursue.

The fence sitting from Yahoo provides some solace to Microsoft after a week where an AOL-Yahoo deal was said to be close at hand.

The Times also quoted a “person briefed on the discussions” between News Corp and Microsoft for the former to join the bid for Yahoo as describing the discussions as being only “conceptual..suggesting that a joint bid was unlikely.”

(source img credit: RedBrick Blog)

“Yahoo! Inc. directors meet today to consider Microsoft Corp.’s $44.6 billion bid for the Internet company, a person familiar with the talks said.A takeover by Microsoft, the world’s biggest software maker, is the most likely outcome, analysts and shareholders say. The board, which rejected the offer as too low, is weighing its alternatives, said the person, who declined to be named because the meeting is private.Time is running short for Yahoo Chief Executive Officer Jerry Yang to find a solution. Microsoft chief Steve Ballmer threatened a proxy fight in about two weeks if the board didn’t give in. Yahoo has courted Time Warner Inc.’s AOL and is testing advertisements from Google Inc. to thwart Microsoft’s offer.”“Microsoft remains the most motivated and best capitalized alternative for Yahoo,” Stanford Group Co. analyst Clay Moran said in a note yesterday. “A Yahoo-AOL merger does not provide Yahoo shareholders value equivalent to the existing Microsoft bid.” Boca Raton, Florida-based Moran advises investors to hold on to Yahoo shares.A Piper Jaffray & Co. survey of 20 shareholders indicated a majority would favor Microsoft’s cash and stock offer to no deal, analyst Gene Munster said in a note this week.Yahoo, based in Sunnyvale, California, fell 25 cents to $28.34 in Nasdaq Stock Market trading at 4 p.m. New York time. The stock has gained 22 percent this year. Microsoft shares fell 83 cents to $28.28 and have declined 21 percent this year.Yahoo spokeswoman Tracy Schmaler declined to comment, saying the company doesn’t confirm when its board meets.The BoardYahoo’s 10 directors, who are up for re-election at the next shareholder meeting, are split between members who have served for more than a decade and relative newcomers.Yang, Eric Hippeau and Arthur Kern have served on the board since before Yahoo’s initial public offering in April 1996. Kern is an investor in several media and marketing companies, and Hippeau is managing partner of venture capital firm Softbank Capital Partners. Its parent company, Softbank Corp., helped start Yahoo’s European and Japanese operations in 1996.Edward Kozel, who is the CEO of network platform Skyrider Inc. and one of the board’s three trained electrical engineers, joined in 2000. Gary Wilson and Ronald Burkle joined in 2001. Chairman Roy Bostock and Activision Inc. CEO Robert Kotick joined in 2003. Mary Wilderotter, the only woman on the board, and Vyomesh Joshi, an executive vice president at Hewlett- Packard Co., both arrived in the past three years.`First Instinct’“It’s quite possible that the first instinct of people who’ve been there from the outset would be to look to see if keeping the company independent would be viable,” said Jeffrey Lindsay, a New York-based analyst for Sanford C. Bernstein & Co. “The newer members don’t have the same sentiment or associations with the company.”Lindsay predicts Yahoo shares will perform in line with the rest of the market. He doesn’t own stock in Microsoft or Yahoo.Joshi, Kozel, Bostock and Yang weren’t available to comment. Calls made to numbers listed under Arthur Kern weren’t returned. The other directors didn’t return calls seeking comment.Yahoo hasn’t announced the date of its next shareholder meeting. The last occurred June 12, and under Delaware law, the company must hold one every 13 months.Yang’s ChoicesYang’s alternatives may look less appealing to shareholders than a Microsoft takeover. Investors would get cash and stock up front in exchange for their stakes in Yahoo, whose revenue growth has slid. Analysts including UBS AG’s Heather Bellini in New York suggested that Microsoft might even switch to an all- cash offer or raise the bid.The other options are more complex. In an AOL transaction, Yahoo would gain control of the Internet company, receive an investment from Time Warner and give up a 20 percent stake in the combined entity, a person with knowledge of the talks said this week. The investment also would let Yahoo buy back billions of dollars in stock, the person said.Yang, 39, also forged an agreement this week to run some of Google’s advertisements alongside Yahoo’s Internet search results. The deal, which will include no more than 3 percent of search queries during a trial lasting as long as two weeks, may be another way for Yahoo to bolster revenue as an independent company.Lawmakers LookLawmakers already have said they would examine a Yahoo- Google tie-up if it were made permanent, throwing doubt on whether that is a long-term solution for Yahoo investors.The $31-a-share bid was 62 percent more than Yahoo’s closing price Jan. 31. Because of a decline in Microsoft’s shares since then, the purchase is now valued at about $29.94 a share, as of today’s close.Yahoo has recorded eight straight quarters of declining profit as Google took market share and advertising dollars in the online search engine market. Google accounted for 59.2 percent of Internet queries in February, according to Reston, Virginia-based researcher ComScore Inc. Yahoo had 21.6 percent, followed by Microsoft with 9.6 percent.Ballmer is interested in Yahoo because it would boost his company’s slice of the online advertising market, which Microsoft said may nearly double to $80 billion by 2010.Microsoft “is just getting eaten alive in the fastest growing market, which is search,” Larry Haverty, associate portfolio manager at Gamco Investors Inc., said in an interview on Bloomberg Television yesterday. Gamco managed about $31 billion in assets as of Dec. 31, including shares of Microsoft and Yahoo.To contact the reporters on this story: Amy Thomson in New York at athomson6@bloomberg.net; Zachary R. Mider in New York at zmider1@bloomberg.net.

Search Results Page

Your search results page is packed with information. Here’s a quick guide to decoding it.

Each underlined item is a search result that the Google search engine found for your search terms. The first item is the most relevant match we found, the second is the next-most relevant, and so on down the list. Clicking any underlined item will take you to the related web page.

Here’s a sample search results page, along with brief explanations of the various types of information about your results that you can find there.

A. Google navigation bar
Click the link for the Google service you want to use. You can search the web, browse for images, news, maps and videos, and navigate to Gmail and other Google products.
B. Search field
To do a search on Google, just type in a few descriptive search terms, then hit “Enter” or click the “Search” button.
C. Search button
Click this button to submit a search query. You can also submit your query by hitting the ‘Enter’ key.
D. Advanced search
This links to a page on which you can do more precise searches. [ Learn more about Advanced Search ]
E. Preferences
This links to a page that lets you set your personal search preferences, including your language, the number of results you’d like to see per page, and whether you want your search results screened by our SafeSearch filter to avoid seeing adult material.
F. Search statistics
This line describes your search and indicates the total number of results, as well as how long the search took to complete.
G. Top contextual navigation links
These dynamic links suggest content types that are most relevant to your search term. You can click any of these links in order to see more results of a particular content type.
H. Integrated results
Google’s search technology searches across all types of content and ranks the results that are most relevant to your search. Your results may be from multiple content types, including images, news, books, maps and videos.
I. Page title
The first line of any search result item is the title of the web page that we found. If you see a URL instead of a title, then either the page has no title or we haven’t yet indexed that page’s full content, but its place in our index still tells us that it’s a good match for your query.
J. Text below the title
This is an excerpt from the results page with your query terms bolded. If we expanded the range of your search using stemming technology, the variations of your search terms that we searched for will also be bolded.
K. URL of result
This is the web address of the returned result.
L. Size
This number is the size of the text portion of the web page, and gives you some idea of how quickly it might display. You won’t see a size figure for sites that we haven’t yet indexed.
M.

Cached
Clicking this link will show you the contents of the web page when we last indexed it. If for some reason the site link doesn’t connect you to the current page, you might still find the information you need in the cached version.

N.

Similar pages
When you select the Similar Pages link for a particular result, Google automatically scouts the web for pages that are related to this result.

O. Indented result
When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.
P. More results
If we find more than two results from the same site, the remaining results can be accessed by clicking on the “More results from…” link.
Q. Plus Box results
Clicking the “plus box” icon reveals additional info about your search result. You’ll see this feature for pages related to publicly traded U.S. stocks, local businesses, and Google and YouTube videos.
R. Related search terms
Sometimes the best search terms for what you’re looking for are related to the ones you actually entered. Click these related search terms to see alternate search results.

Shine chats with… Kate Bosworth

My grandmother taught me to play blackjack when I was seven-years-old, so I have a fondness for the game. However, I didn’t turn out to be a math whiz who could count cards, beat the system and win millions.

In the new film 21, Kate Bosworth plays one of these whizzes, Jill Taylor. Along with six other MIT students, they — under the tutelage of sleazy math professor Micky Rosa (Kevin Spacey) — go to Las Vegas and take the casinos for their money.

Shine caught up with the actress in Sin City to chat about her role in the film. Watch the video to hear what she has to say!

Yahoo launched a new Web site aimed at women on Monday. The site, called “Shine,” will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time.

The site is Yahoo’s latest foray into vertical sites, which include the popular Yahoo News and Yahoo Finance, as well as Sports and Entertainment, and the much less popular Yahoo Tech and Yahoo Green. Shine is also Yahoo’s first targeting a specific audience and not just a topic.

yahoo women

The front page of Yahoo’s Shine is clean and, at least right now, light on ads.

(Credit: Yahoo)

Yahoo aims to be the top destination site in the lifestyles category, said Amy Iorio, general manager of Lifestyles at Yahoo. Women as a demographic is a good target, particularly given the number of women who use Yahoo (40 million women between the ages of 25 and 54 every month) and the fact that females tend to blog more than males.

“This is really a key audience for Yahoo,” she said. “We’ve been calling them ‘chief household officers’ internally.”

Yahoo’s efforts at doing original content haven’t all panned out, but this site is more of a hybrid. Articles and original blogs will come from a range of sources, including Glamour, Epicurious.com, Style.com, InStyle, Cosmopolitan, Harper’s Bazaar, Women’s Health, and Good Housekeeping.

Eight editors are overseeing the various sections (such as home, parenting, fashion, culture, and career) and the editor in chief is Brandon Holley, former editor in chief of Jane magazine.

Shine readers will be able to start their own blogs and that content, if deemed worthy, can end up as some of the featured content in different sections on the site.

You will also be able to get to your Yahoo Mail on Shine, and there is integration with Yahoo Search, Food, Health, and Astrology. But there could be even more integration with things like Yahoo Messenger and Yahoo Answers.

The site will compete with iVillage and fashion- and celebrity-news heavy Glam.com, but its content partners and editors will set it apart, Holley said. Shine will distinguish itself by having more of an editorial voice than the other sites and by interacting more with readers, she said.

On a quick glance, Shine looks more aesthetically appealing and less cluttered than the rival sites, despite the fact that Yahoo is not exactly known for simple site design. The site will be at http://shine.yahoo.com.

Most people have thousands of digital photos sitting on their hard drive. And the vast majority of those photos aren’t tagged or searchable. Want to find the 300 pictures of your youngest son amongst 10,000 others? It’s not going to happen. Unless you’ve been diligently tagging and categorizing those photos over the years, and who does that?

The problem is obvious. The solution, not so much. A trail of failed startups have tried to tackle the problem with a fairly serious application of technology, including: Riya (now focused on ecommerce via Like.com), Ookles (never launched), and Polar Rose (in private beta for nearly a year), among others.

And now suddenly TagCow appears, which allows users to upload photos and have them tagged within a few minutes. The technology appears to be “magic,” meaning there’s no explanation of it.

If there’s a mountain in the photo, it’s tagged. A dog? yep. A yellow cup? Absolutely. It does people, too. Upload an image of a person and say who it is, and all other images you upload will be tagged with that person, too. The service also integrates with Flickr and will auto tag the photos you have on the service.

Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,” although he wonders how it works.

The answer is, humans do it. I note that the TagCow site is careful not to say anything about the tagging process, and never use the word “automated” or anything else that would suggests computers are doing the work. Munjal Shah, the founder of Riya/Like, agreed, noting that it recognized a witch in Thomas’ photo – he says this just isn’t something a computer can do today.

I haven’t confirmed this yet. I’ve emailed the company for a description of how the service works but have yet to hear back. Until we do, I’m betting that humans are the taggers. Note that Google has effectively thrown in the towel and uses humans for this kind of work, too.

TagCow appears to be offering the service for free, so the cost side of the business may be a problem for them down the road. And the business is definitely a little sketchy. Worried about the privacy of your data? Just don’t click on their Privacy Policy or Terms of Use: “Privacy policy is TBD.” and “Legal stuff TBD.” Not exactly a way to build confidence.

TagCow image
Website: www.tagcow.com
Founded: March, 2008

TagCow, launched in March 2008, is a service that tags your photos with descriptive keywords. If there’s a mountain in the photo, it’s tagged. A dog? yep. A yellow cup? Absolutely. It does people, too. Upload an image of a person and say who it… Learn More