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If you’re blogging, you’re most likely publishing content and making it freely available for public consumption. Everyone is able to access and read your articles as long as they have an internet connection.

Time to stop and think a little about this. Why are you giving away content for free? What are trying to achieve by doing so?

It is important to keep in mind the reasons why you are publishing blog post after blog post, all full of ideas and information and giving them away.

Do you know that you might generate more income by creating content and packaging it into the form of an affordable eBook, or perhaps a membership site? In terms of earning efficiency, premium/paid content might be a more lucrative venture than the act of simply giving away all your content away.

Chris Anderson recently suggested that ‘free’ is the future of business because the low cost of the digital web facilities the proliferation of free products, services or content. The web allows you to have greater flexibility in market definition: you can essentially give freebies to some, while selling to others.

Online publications are low-cost ventures. The biggest expense you’ll incur the time you’ll spend for content creation and site management since hosting fees/blogger salaries are scalable and relatively affordable.

On the other hand, cost may be more important in the eyes of your target audience:

From the consumer’s perspective, though, there is a huge difference between cheap and free. Give a product away and it can go viral. Charge a single cent for it and you’re in an entirely different business, one of clawing and scratching for every customer. The psychology of “free” is powerful indeed, as any marketer will tell you.

This difference between cheap and free is what venture capitalist Josh Kopelman calls the “penny gap.” People think demand is elastic and that volume falls in a straight line as price rises, but the truth is that zero is one market and any other price is another. In many cases, that’s the difference between a great market and none at all.

Why I Am Giving Away Content for Free

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Image Credit: totoro walking 3

Many friends have urged me to build a subscription-based membership site or write a eBook for sale. They tell me it’s the next step, because I’ve already developed a sizable audience. Unless you’re running a high volume and popular ad-driven news site, I do agree that its more profitable to write for a paying audience.

But what makes them willing to pay in the first place? Trust. They need to know that they’ll be getting value, before they’ll fork out money from their pocket. In a way, this is why you overlook certain brands in the supermarket or shopping mall, in favor of other more established, familiar and popular brands.

Price alone is never enough to completely offset the lack of trust. You might hook a few early adopters with your free offering but to really generate income in the long term requires the constant improvement of perceived product and brand value.

Monetization can be based on two factors: pageviews or influence. The first involves creating content and using it as a means to get traffic, which converts into ad income. Influence involves creating content to develop your brand equity and then selling services or products which leverage one’s established market trust.

They are not mutually exclusive, although I think a more concentrated focus on either factor from the start will lead to better end results.

Book authors often give away free chapters of their book and/or run a blog which provides free content related to the book in order to generate interest. Apart from serving as lead generators and sales boosters, content has a branding value:

There is, presumably, a limited supply of reputation and attention in the world at any point in time. These are the new scarcities — and the world of free exists mostly to acquire these valuable assets for the sake of a business model to be identified later.

The truth is, if you want to sell more products or services, you need to develop a reputation which exceeds your slogan, sales letter or promised benefit. Free content is a tool which helps you to develop publicity. It will eventually generate demand for services, products and premium content.

I do have many websites and online projects in mind to execute this year. In the meanwhile, I’m using content to attract attention and build a following. I’m not interested in making Dosh Dosh a big money maker, which is why I’ve refrained from paid editorials, excessive advertising and voluminous posting.

I primarily use this blog as a brand building platform, one that may support the launch of relevant initiatives in the future. That’s my reason for giving away free content. I think its quite important to have a clear idea of the rationale behind ‘free’. Is it just the altruistic wish to share information? Maybe there’s more to it.

Why are you giving away content for free? I would love to hear your opinion.

Peter Kramer/Getty

Peter Kramer/Getty

Seriously, maybe this is wrong because of the whole third-wife-younger-woman thing, but I don’t care: I think you’re awesome. I can’t remember a cooler, prettier, or more badass first lady. I mean, you slept with Jagger. And Clapton. You read Yeats. You play the guitar. Nude pictures of you sell for a bazillion Euros (which is like double bazillion dollars). You recorded a Serge Gainsbourg tribute song that was actually well received. You speak three languages.The outfit you wore to meet the Queen this week? The one with the pillbox hat? The one that’s making everyone compare you to Jackie O? Brilliant. I also like your hair, makeup and skin. Keep on keepin on, Madame Sarkozy. I’m psyched for your new life. I’m especially excited to see what you’ll wear.

Israel announced plans to build 1,400 new apartments in the West Bank and disputed part of Jerusalem, despite warnings by Palestinians and Secretary of State Condoleezza Rice that they could hurt peace efforts between the two sides.

While the announcement Monday could further damage the standing of Palestinian President Mahmoud Abbas, Israeli Defense Minister Ehud Barak moved on Tuesday to bolster the moderate leader, saying he will consider opening the Gaza Strip’s crossings if Palestinian militants there stop bombarding Israel with rockets.

The Israeli announcement on new construction came shortly after Rice wrapped up a two-day visit and left for Amman to meet Abbas. In the Jordanian capital, Rice said Israel should stop such construction projects, but to no avail.

The move reflects the political weakness of Israeli Prime Minister Ehud Olmert, who continues to support construction in disputed areas because it allows him to keep his fragile coalition intact — though it does damage to Abbas’ position.

Olmert insisted Israel is building only in places it intends to keep even after a peace treaty is signed.

At a U.S.-hosted peace conference in November, Israel and the Palestinians agreed to relaunch long-stalled talks and base negotiations on the 2003 “road map” peace plan. The U.S.-backed proposal calls on Israel to freeze all settlement activity and the Palestinians to rein in militants.

But Israel does not consider construction in east Jerusalem to be settlement activity because the Jewish state annexed it after capturing it in the 1967 Mideast war. The international community disagrees, however, because no one has recognized Israel’s annexation.

East Jerusalem is home to 180,000 Jews who live in neighborhoods built after the war. An additional 270,000 Jews live in West Bank settlements, most of them in three major blocs.

Palestinians charge that the ongoing construction is sabotaging peace efforts. Although they tacitly agree that Israel will, in the end, retain some or all of these areas, the bulldozers, cranes and work crews are tangible evidence to Palestinians that peace negotiations are not helping their cause, further complicating Abbas’ position.

But the Israeli defense minister’s openness to easing restrictions on Gaza could help reduce pressure on Abbas. Barak had previously opposed opening passages to the territory, which is controlled by Islamic Hamas militants.

Israel closed the crossings after Hamas overran Gaza in June, and has only let in limited humanitarian supplies since.

Political realities appeared to have driven Olmert’s announcement Monday. With his popularity battered by his inconclusive 2006 war against Hezbollah guerrillas in Lebanon, he depends on Shas, a hawkish ultra-Orthodox party, for his coalition government’s parliamentary majority.

The announcement of 600 new housing units to go up in Jerusalem came from the Jerusalem city hall, but the larger project — 800 new apartments in Beitar Illit, an ultra-Orthodox settlement outside Jerusalem — came from Shas. Olmert is not in a position to deny it: Shas leaders have made repeated threats to bring down his government if Olmert crosses them.

Rice arrived in the region on Saturday for three days of talks with Israeli and Palestinian officials meant to advance the U.S. goal of achieving a peace agreement before President Bush leaves office in January 2009.

A senior U.S. official said the U.S. would like to push for an outline of an interim peace agreement by the time Bush visits the region in May.

At a news conference with Abbas in Jordan, Rice said it was her impression both sides were serious about advancing the talks. “I think it’s all moving in the right direction,” she said.

But she also warned Israel to halt new settlement activities that could upset progress. “Settlement activity should stop — expansion should stop,” Rice said.

Palestinian negotiator Saeb Erekat condemned the construction plans and appealed to the Americans to intervene. “This announcement is changing the situation on the ground for the worse,” Erekat said.

U.S. Embassy spokesman Stewart Tuttle declined to comment on the developments.

Meanwhile, in violence Tuesday, Israeli troops shot and killed two Hamas gunmen during a raid on the central Gaza Strip, Hamas said. The army confirmed troops operating against rocket launching squads in the area shot toward two gunmen who approached them.

Most people have thousands of digital photos sitting on their hard drive. And the vast majority of those photos aren’t tagged or searchable. Want to find the 300 pictures of your youngest son amongst 10,000 others? It’s not going to happen. Unless you’ve been diligently tagging and categorizing those photos over the years, and who does that?

The problem is obvious. The solution, not so much. A trail of failed startups have tried to tackle the problem with a fairly serious application of technology, including: Riya (now focused on ecommerce via Like.com), Ookles (never launched), and Polar Rose (in private beta for nearly a year), among others.

And now suddenly TagCow appears, which allows users to upload photos and have them tagged within a few minutes. The technology appears to be “magic,” meaning there’s no explanation of it.

If there’s a mountain in the photo, it’s tagged. A dog? yep. A yellow cup? Absolutely. It does people, too. Upload an image of a person and say who it is, and all other images you upload will be tagged with that person, too. The service also integrates with Flickr and will auto tag the photos you have on the service.

Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,” although he wonders how it works.

The answer is, humans do it. I note that the TagCow site is careful not to say anything about the tagging process, and never use the word “automated” or anything else that would suggests computers are doing the work. Munjal Shah, the founder of Riya/Like, agreed, noting that it recognized a witch in Thomas’ photo – he says this just isn’t something a computer can do today.

I haven’t confirmed this yet. I’ve emailed the company for a description of how the service works but have yet to hear back. Until we do, I’m betting that humans are the taggers. Note that Google has effectively thrown in the towel and uses humans for this kind of work, too.

TagCow appears to be offering the service for free, so the cost side of the business may be a problem for them down the road. And the business is definitely a little sketchy. Worried about the privacy of your data? Just don’t click on their Privacy Policy or Terms of Use: “Privacy policy is TBD.” and “Legal stuff TBD.” Not exactly a way to build confidence.

TagCow image
Website: www.tagcow.com
Founded: March, 2008

TagCow, launched in March 2008, is a service that tags your photos with descriptive keywords. If there’s a mountain in the photo, it’s tagged. A dog? yep. A yellow cup? Absolutely. It does people, too. Upload an image of a person and say who it… Learn More



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On Friday, President Communist Dictator Raul Castro said that he would begin allowing ordinary Cubans to use cellphones.

This is the first official announcement of the lifting of a major restriction in Cuba.

Cellphone use in Cuba is a luxury usually reserved for only those who are communist or work for the government. Up until now, Cubans have only been able to get cellphones by having foreigners sign the contracts in their names. And those that even had cellphones, were in the very small minority.

Empresa de Telecomunicaciones de Cuba S.A., (ETECSA), Cuba’s telecommunications monopoly announced they would allow the general public to use the cellphone by agreeing to sign prepaid contracts using Cuban Pesos.

The Cuban government currently controls over 90% of the economy in which the average monthly salary is about 408 Cuban Pesos, a little bit less than $20.

Yes, $20 a month!!!

But, of course, a program in convertible Pesos will probably ensure that most Cubans will not be able to afford the cellphone service.

Baby steps at least. Though it’s doubtful Cuba will get out of it’s poverty anytime soon. Instead of giving your people cellphones, why don’t you try feeding them instead????

[Image via WENN.]

Political cartoons

The Cuban authorities have blocked access from Cuba to the country’s most-read blogger, Yoani Sanchez, she said on Monday. Full Article